A survey conducted by Truthfal found the best/ worst packaging on Easter eggs


In the approach to Easter, all over the country shop aisles are becoming stacked full of the best-selling branded eggs.

The Easter egg phenomenon has long been a controversial topic, but now a debate has been sparked over the environmental waste caused by over packaged eggs.

On average, each egg contains at least 25% of packaging. However, a study by Truthfal weighing the packaging against the ratio of chocolate disclosed some alarming results.

Living a more sustainable and environmentally friendly lifestyle has been the focus on recent news reports. Although it seems word hasn’t got around to chocolate manufactures who are disputing this unnecessary waste.

The investigation found ‘The Real Easter Egg a product made by ‘The meaningful chocolate company’ who promote being fair trade and plastic free ironically had 30.3% of packaging used.

The Real Easter Egg ironically had the worst packaging at 30.3%


The ‘Real Easter Egg’ which retails at £3.00, contains a hollow chocolate egg, along with an Easter story-activity book foretelling the religious story of Easter. Perhaps a little contradictory given that chocolate eggs are often criticised as taking away the real meaning of Easter.

Even though it promotes itself as being recyclable, its cardboard box weighed more than the favourable Cadbury’s ‘Crème egg’ which weighed in slightly less at 24.3%.

Speaking to Falmouth University Illustration student Sam Appru, who was shocked by the results said: “It’s unnecessary there is no need to have that much packaging. If you look at the size of the boxes some of the bigger eggs can fit into the smaller boxes, so it’s just such a waste.”

Other eggs which packaging weighed in high were Mars at 24% and Mini Eggs at 21.9%.

At the opposite end of the spectrum saw Cadbury’s Dairy Milk Twirl and Cadbury’s Freddo. These eggs were not only more affordable between £1.00-£2.00 each but also had significantly less 19-20% of packaging.

The table below illustrates the findings from Truthfal report:

Easter Eggs
Weight in Packaging in %
The Real Easter Egg
Cadbury’s Crème Egg
Mini Eggs
Dairy Milk Freddo
Dairy Milk Twirl

Other students were also upset with the excessive amounts of waste.

Gav, a student at Falmouth University said: “It’s crazy when you actually think about it. But it’s all just a money-making scheme though. It makes people think they are getting more for their money and this is not the case.”

Ultimately, he is right. When investigating the weight of the products there was little difference between the amount of chocolate you get in a smaller, more affordable egg than the expensive ones.

However, one shopper in ASDA had a different viewpoint. Matthew Bray, 21 from Penryn said: “Well it is a lot of packaging, but you can recycle the cardboard so I don’t really see the issue.”

The amount of chocolate VS


The amount of packaging

While he is correct that the outer packaging is usually always recyclable, according to the International environmental organisation ‘Friends of the Earth’ chocolate manufacturers are still failing on their plastic waste.

The problem is where do we go from here? Year upon year customers will continue to buy so manufacturers will continue to make.

It seems every Easter these boxes are getting bigger and bigger and yet the eggs are doing the opposite. If this continues then one day the real easter egg hunt will be trying to find your egg in the layers upon layers of packaging – it really is no yolk!

So maybe this year, try and stick to the eggs which have the least amount of packaging or if you’re all about the bigger the better then make sure you recycle.

Easter is the time for new life, so it only seems fair that cardboard packaging has the option of being reused again and again.