A woman from Cornwall has launched a girls’ swimwear line after her teenage daughter was unable to find a bikini on the high street which she didn’t feel exposed in.
Despite having no previous design experience, 40-year-old Claire Scipio, founder of Bodds Swimwear, created the brand in the hopes of being a part of a larger movement against the over-sexualisation of girls.
The eco-friendly two-piece, created from recycled plastic and ghost-gear, is designed to allow young women to feel comfortable and supported in a swimsuit while their bodies develop.
Claire hopes to be “central to a change” within the children’s swimwear industry, by designing swimwear which is modest and allows girls to be active in a bikini.
She said: “I’m not content with Bodds being a lovely little Cornish idea – I want to see it national, I want to see it international.”
Chloe Sweet speaks to Claire after the launch of her website to find out more.